Creating a new sub-category for your marketing niche can prove to be a very successful marketing strategy. Instead of trying to focus on reaching a “too-broad” marketing audience, defining and pinpointing a smaller sub-group, and owning and dominating that niche has proven to work for many companies. What can you do to narrow down your marketing niche or demographic?
Are You Training Your Customers to Wait for a Discount Before Making a Purchase?
Too many businesses are quick to offer a discount and cannot get their customers to pay full price. Here are some ideas to help you regain your profit margins.



